Post by david g. on Jun 8, 2006 11:02:01 GMT -5
STOCKHOLM (AFP) - US pop queen Madonna has been confirmed as the latest of a string of celebrities to model for Swedish low-cost fashion retailer Hennes and Mauritz (H and M).
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"We are extremely proud that Madonna wants to be in partnership with H and M," company spokeswoman Kristina Stenvinkel told AFP Thursday.
"This campaign encapsulates H and M's and Madonna's expression of diversity and personal style," Stenvinkel added.
Madonna is to pose for a poster campaign due to hit bill boards worldwide from August.
The company is to also clothe Madonna and 150 members of her crew in T-shirts, tops, hoods and jeans emblazened with "Madonna plus crew loves H and M". These designs will be made available in H and M stores.
Madonna's crew is also to be given free range to stock up on H and M products.
"Madonna and her crew will be able to select items from the H and M range at stores in London and New York," Stenvinkel said.
Stenvinkel refused to reveal how much the campaign was worth.
Previous H and M models have included superstars Naomi Campbell, Cindy Crawford and Anna Nicole Smith.
Last year, British supermodel Kate Moss was dropped from the group's ad campaign after allegations that she had taken cocaine.
news.yahoo.com/s/afp/20060608/ennew_afp/afpentertainmentswedenfashionretailcompanyhmpeople_060608121032
ADVERTISEMENT
"We are extremely proud that Madonna wants to be in partnership with H and M," company spokeswoman Kristina Stenvinkel told AFP Thursday.
"This campaign encapsulates H and M's and Madonna's expression of diversity and personal style," Stenvinkel added.
Madonna is to pose for a poster campaign due to hit bill boards worldwide from August.
The company is to also clothe Madonna and 150 members of her crew in T-shirts, tops, hoods and jeans emblazened with "Madonna plus crew loves H and M". These designs will be made available in H and M stores.
Madonna's crew is also to be given free range to stock up on H and M products.
"Madonna and her crew will be able to select items from the H and M range at stores in London and New York," Stenvinkel said.
Stenvinkel refused to reveal how much the campaign was worth.
Previous H and M models have included superstars Naomi Campbell, Cindy Crawford and Anna Nicole Smith.
Last year, British supermodel Kate Moss was dropped from the group's ad campaign after allegations that she had taken cocaine.
news.yahoo.com/s/afp/20060608/ennew_afp/afpentertainmentswedenfashionretailcompanyhmpeople_060608121032